Tizzita Beer

I was tasked with creating the identity and packaging for a new beer label targeted at Eritrean and Ethiopian immigrants. The label, named Tizzita, is derived from an Ethiopian word that loosely translates to nostalgia or memories. To honor the cultural heritage, I incorporated the original Ethiopian alphabet into the design. Drawing inspiration from African trees, traditional huts, and Ethiopian and Eritrean art, I aimed to create a design that resonates with a sense of home and cultural pride.

Branding • Identity Design • Package Design

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jaakko [at] officehyvarinen.fi

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